Privacy

Privacy Policy

How ExcelENT, Inc. collects, uses, and discloses information collected through this site and our services.

ExcelENT, Inc respects your privacy and wants you to be familiar with how we collect, use, and disclose information. This Privacy Policy describes our practices in connection with information that we or our service providers collect through the website or application (hereinafter the “Service”) operated and controlled by us from which you are accessing this Privacy Policy.

Use by Minors

The Service is not directed to individuals under the age of 18, and we request that these individuals not provide personal information through the Service.

Information Collection

We may ask you to submit personal information in order for you to benefit from certain features or to participate in a particular activity. We may combine the information you submit with other information we have collected from you, whether on or offline, including your purchase history and information from other sources such as ExcelENT Affiliates, publicly available information sources, and other third-party information providers.

Sensitive Information

We ask that you not send us, and you not disclose, any sensitive personal information (e.g., Social Security numbers, information related to racial or ethnic origin, political opinions, religion or philosophical beliefs, health or medical condition, or biometric or genetic data for the purpose of uniquely identifying an individual).

Automatic Information Collection and Use

We and our service providers may automatically collect and use information in the following ways as you navigate around the Service:

Through your browser: Certain information is collected by most browsers, such as your Media Access Control (MAC) address, computer type, screen resolution, operating system name and version, and Internet browser type and version.

Using cookies: Cookies are pieces of information stored directly on the computer you are using. Cookies allow us to collect information such as browser type, time spent on the Service, pages visited, and language preferences.

Using pixel tags, web beacons, clear GIFs, or other similar technologies: These may be used in connection with some Service pages and HTML formatted email messages to track the actions of users and email recipients, measure the success of our marketing campaigns, and compile statistics about Service usage.

Device Information: We may collect information about your mobile device, such as a unique device identifier.

How We Use and Disclose Information

We use and disclose information you provide to us as described to you at the point of collection. Where required by applicable law, we will obtain your consent to our use of your personal information at the point of information collection.

Providing the functionality of the Service and fulfilling your requests:

To provide the functionality of the Service to you and providing you with related customer service
To respond to your inquiries and fulfill your requests
To send you important information regarding our relationship with you or regarding the Service, changes to our terms, conditions, and policies and/or other administrative information

Accomplishing our business purposes:

For data analysis, to improve the efficiency of the Service
For audits, to verify that our internal processes function as intended and are compliant with legal, regulatory, or contractual requirements
For fraud and security monitoring purposes
For developing new products and services
For enhancing, improving or modifying our website or products and services
For identifying Service usage trends
For determining the effectiveness of our promotional campaigns

Analysis of Personal Information to provide personalized services:

To better understand you so that we can personalize our interactions with you
To better understand your preferences so that we can deliver content via the Service that we believe will be relevant and interesting to you

We also disclose information collected through the Service:

To our third-party partners with whom we offer a co-branded or co-marketed promotion
To our third-party service providers who provide services such as website hosting, mobile application hosting, data analysis, payment processing, order fulfillment, infrastructure provision, IT services, customer service, email and direct mail delivery services, auditing, and other services
As permitted by applicable law, to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock

In addition, we may use and disclose your information as we believe to be necessary or appropriate: (a) to comply with legal process or applicable law; (b) to respond to requests from public and government authorities; (c) to enforce our terms and conditions; and (d) to protect our rights, privacy, safety, or property.

Choices and Access

Your choices regarding our use and disclosure of your personal information

We give you choices regarding our use and disclosure of your personal information for marketing purposes. You may opt-out from:

Receiving marketing communications from us: If you no longer want to receive marketing communications from us on a going forward basis, you may opt-out of receiving them by contacting us via 919-314-2891. You may also opt-out of receiving marketing communications from us by visiting the Service to update your online profile. In addition, you may opt-out of receiving marketing emails from us by following the unsubscribe instructions provided in any such message.

Receiving reminders from us: If you no longer want to receive medical reminders from us on a going forward basis, you may opt-out of receiving them by contacting us via 919-314-2891.

Our sharing of your personal information with affiliates and third party partners: If you previously opted-in to receiving marketing communications from our affiliates or third party partners, you may opt-out of our sharing of your personal information with those parties for their direct marketing purposes on a going forward basis by contacting us via 919-314-2891.

We will seek to comply with your request(s) as soon as reasonably practicable. Please note that if you opt-out as described above, we may not be able to directly remove your personal information from the databases of our affiliates with which we have already shared your information. However, we will make reasonable efforts to inform our affiliates of your request. Please also note that if you opt-out of receiving marketing related messages from us, we may still send you important transactional and administrative messages from which you cannot opt-out.

How you can access, change, or delete your personal information

If you would like to review, correct, update, restrict, or delete your personal information, or if you would like to request an electronic copy of your personal information for purposes of transmitting it to another company (to the extent these rights are provided to you by applicable law), please contact us at 919-314-2891. We will respond to your request as soon as reasonably practicable and no later than one month after receipt. If circumstances cause any delay in our response, you will be promptly notified and provided a date for our response. You may also visit the Service to update your online profile.

Cross Border Transfer

Your personal information may be stored and processed in any country where we have facilities or service providers, and by using our Service or by providing consent to us (where required by law), your information may be transferred to countries outside of your country of residence, including to the United States, which may provide for different data protection rules than in your country of residence. Nonetheless, appropriate contractual and other measures are in place to protect personal information when it is transferred to our affiliates or third parties in other countries.

Security

We seek to use reasonable organizational, technical, and administrative measures designed to protect personal information under our control. However, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you have with us has been compromised), please immediately notify us in accordance with the “Contacting Us” section below.

Retention Period

We will retain your personal information for as long as needed or permitted in light of the purpose(s) for which it was obtained. The criteria used to determine our retention periods include: (i) the length of time we have an ongoing relationship with you and provide the Service to you; (ii) whether there is a legal obligation to which we are subject; and (iii) whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations).

Third Party Sites and Services

This Service may contain links to sites of third parties. This Privacy Policy does not address, and we are not responsible for, the privacy, information, or practices of any third parties, including any third party operating any site or online service (including, without limitation, any application) that is available through this Service or to which this Service contains a link. The availability of, or inclusion of a link to, any such site or property on the Service does not imply endorsement of it by us or by our affiliates.

Patient Information (HIPAA)

The excelENT Practice Solutions platform handles protected health information (PHI) under separate HIPAA-compliant agreements with partner practices. See our HIPAA notice for details on our infrastructure and Business Associate Agreements.

Contacting Us

ExcelENT, Inc, located at 68 T.W. Alexander Drive, PO Box 13628, Research Triangle Park, Durham, NC 27709, is the company responsible for collection, use, and disclosure of personal information under this Privacy Policy.

If you have any questions about this Privacy Policy, please contact us via:

Postal Address:
68 T.W. Alexander Drive,
PO Box 13628,
Research Triangle Park,
Durham, NC 27709

Telephone: 919-314-2891

Updates to this Privacy Policy

We may change this Privacy Policy. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the Service. Your use of the Service following these changes means that you accept the revised Privacy Policy. We recommend that you regularly review the Privacy Policy when you visit the Service. This policy was last updated on January 1, 2023.

US Supplemental Privacy Notice

Last Updated January 1, 2023

This US Supplemental Privacy Notice (“Supplemental Notice”) applies only to information collected about California, Colorado, Virginia, Utah, and Connecticut consumers. It provides information required under the following laws, (collectively, “US State Privacy Laws”):

California Consumer Privacy Act of 2018 and California Privacy Rights Act of 2020 (collectively, the “CPRA”)
Colorado Privacy Act of 2021 (the “CPA”)
Connecticut Data Privacy Act (“CTDPA”)
Utah Consumer Privacy Act of 2022 (the “UCPA”)
Virginia Consumer Data Protection Act of 2021 (the “VCDPA”)

We also provide information collected about Nevada consumers under the heading “Privacy Notice for Nevada Residents” at the end of this Supplemental Notice.

A. Definitions

“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.
“Sensitive Personal Information” means Personal Information that reveals a consumer’s social security, driver’s license, state identification card, or passport number; account log-in, financial account number, debit card number, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; precise geolocation; racial or ethnic origin, religious beliefs, or union membership; contents of email or text messages; and genetic data.
“Third Party” has the meanings afforded to it in the applicable US State Privacy Law.
“Vendor” means a service provider, contractor, or processor as those terms are defined in the applicable US State Privacy Law.

B. Collection & Processing of Personal Information

We, and our Vendors, may have collected and processed the following categories of Personal Information about you in the preceding 12 months:

Identifiers, such as name, alias, online identifiers, account name, physical characteristics or description;
Contact and financial information, including phone number, address, email address, financial information, medical information, health insurance information;
Characteristics of protected classifications under state or federal law, such as age, gender, race, physical or mental health conditions, and marital status;
Commercial information, such as transaction information, payment information, tax withholding information and purchase history;
Biometric information;
Internet or other electronic network activity information, such as browsing history, search history and interactions with our websites or advertisements;
Geolocation data, such as device location;
Audio, electronic, visual and similar information, such as call and video recordings;
Professional or employment-related information, such as specialty, education history, professional qualifications, work history and prior employer;
Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics; and
Sensitive personal information, including (a) Personal Information that reveals social security, driver’s license, state identification card, or passport number; account log-in, financial account number, debit card number, or credit card number in combination with any required security or access code, password, or credentials for allowing access to an account; precise geolocation; racial or ethnic origin, religious or philosophical beliefs, or union membership; genetic data; (b) biometric data processed for the purpose of uniquely identifying a consumer; (c) Personal Information collected and analyzed concerning a consumer’s health; and (d) Personal Information collected and analyzed concerning a consumer’s sex life or sexual orientation.

Retention of Personal Information: We retain your Personal Information for the period reasonably necessary to provide goods and services to you and for the period reasonably necessary to support our business operational purposes listed in Section E.

C. Categories of Personal Information We Disclose to Vendors & Third Parties

We may disclose the categories of Personal Information listed in Section B above to Vendors and Third Parties.

Disclosure for California Consumers: Unless specifically stated, we have not sold or shared Personal Information about California consumers to third parties for their own use in the past twelve months. Relatedly, we do not have actual knowledge that we sell or share Personal Information of California consumers under 16 years of age. However, we may share your personal information with our affiliates and trusted partners in arrangements that may meet the broad definition of “sale” or “share” under California law. In these arrangements, use of the information we share is limited by policies, contracts, or similar restrictions.

For purposes of the CPRA, a “sale” is the disclosure of Personal Information to a Third Party for monetary or other valuable consideration, and a “share” is the disclosure of Personal Information to a Third Party for cross-context behavioral advertising.

Disclosure for Colorado, Virginia, Utah, and Connecticut Consumers: Unless specifically stated, we do not sell or share Personal Information to Third Parties for their own use. However, we may share or process one or more of the above categories of personal information with our affiliates and trusted partners in arrangements for purposes of targeted advertising, as the terms “sell,” “share,” “process,” and “targeted advertising” are defined in the CPA, VCDPA, UCPA, and CTDPA. In these arrangements, use of the information we share is limited by policies, contracts or similar restrictions.

D. Sources from Which We Collect Personal Information

We collect Personal Information directly from California, Colorado, Virginia, Utah, and Connecticut consumers, as well as from our affiliates, business partners, joint marketing partners, public databases, providers of demographic data, publications, professional organizations, social media platforms, caregivers, third party information providers, affiliates with whom you have a business relationship, service providers with which we have a contractual relationship and to which you have provided your personal information, cookies and other tracking technologies, and Vendors and Third Parties when they share the information with us.

E. Purposes for Processing Personal Information

We, and our Vendors, collect and process the Personal Information (excluding Sensitive Personal Information) described in this Supplemental Notice to:

Operate, manage, and maintain our business;
Respond to your inquiries and to fulfill your requests;
Send you important information regarding our relationship with you or regarding this website, changes to our terms, conditions, and policies and/or other administrative information;
Conduct audits, to verify that our internal processes function as intended and are compliant with legal, regulatory, or contractual requirements;
Prevent fraud or crime, and for risk and technical security monitoring purposes;
Facilitate the development of new products and services;
Enhance, improve or modify our website or products and services;
Perform research, analytics and, data analysis;
Determine the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users;
Personalize, advertise, and market our products and services;
Comply with law, legal process, and internal policies;
Maintain records;
Exercise and defend legal claims; and
Otherwise accomplish our business purposes and objectives.

We, and our Vendors, collect and process the Sensitive Personal Information described in this Supplemental Notice for performing the services or providing the goods reasonably expected by an average consumer who requests those goods or services; ensuring security and integrity; performing services on our behalf; undertaking activities to verify or maintain the quality or safety of our service or device; personalizing, advertising, and marketing our products and services; conducting research, analytics, and data analysis; performing accounting, audit, and other internal functions; complying with law, legal process, and internal policies; maintaining records; exercising and defending legal claims; and otherwise accomplishing our business purposes and objectives.

F. Categories of Entities to Whom We Disclose Personal Information

Third Parties: We may disclose your Personal Information to the following categories of Third Parties:

At Your Direction: with your consent or at your direction.
Business Transfers or Assignments: as reasonably necessary to facilitate a reorganization, merger, sale, joint venture or collaboration, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock.
Third Party Co-Branding and Co-Marketing Partners: with whom we offer a co-branded or co-marketed promotion.
Third Party Advertising Partners: including social media, medical journals and publishers.
Legal and Regulatory: government authorities, including regulatory agencies and courts, as reasonably necessary for our business operational purposes, to assert and defend legal claims, and otherwise as permitted or required by law.

G. Data Subject Rights

Exercising Data Subject Rights: California, Colorado, Virginia, Utah, and Connecticut consumers have certain rights with respect to the collection and use of their Personal Information. Those rights vary by state. You may exercise the data subject rights applicable to you under the applicable US State Privacy Law by contacting us at 919-314-2891. While we will make reasonable efforts to accommodate your request, we reserve the right to impose certain restrictions or requirements on your request, if allowed by or required by applicable law. Consumers in some states may also authorize an agent to make data subject requests on their behalf.

Verification of Data Subject Requests: We may ask you to provide information that will enable us to verify your identity in order to comply with your data subject request. In some instances, we may decline to honor your request if an exception applies under applicable law. We will respond to your request consistent with applicable law.

Non-Discrimination: We will not discriminate against you for exercising your data subject rights.

Appeals: To appeal our decision on your data subject requests, you may contact us at 919-314-2891. Please enclose a copy of or otherwise specifically reference our decision on your data subject request.

Data Subject Rights Disclosure: Subject to applicable law, you have the rights to receive information on privacy practices; deletion; correction; the right to know how we have handled your Personal Information in the 12 months preceding your request; the right to receive information about onward disclosures; the right to non-discrimination; the right to restrict or limit the use of sensitive personal information; and the right to opt out of sharing, disclosure, or sale of personal information.

H. Other Disclosures

California Residents Under Age 18. If you are a resident of California under the age of 18 and a registered user of our website, you may ask us to remove content or data that you have posted to the website by contacting us at 919-314-2891. Please note that your request does not ensure complete or comprehensive removal of the content or data.

Disclosure About Direct Marketing for California Residents. California Civil Code § 1798.83 permits California residents to annually request certain information regarding our disclosure of Personal Information to other entities for their direct marketing purposes in the preceding calendar year. We do not distribute your Personal Information to other entities for their own direct marketing purposes.

Financial Incentives for California Consumers. We offer various types of financial incentives in exchange for your personal information, such as coupons, discounts, promotions, loyalty points, sweepstakes, contests, surveys, and other exclusive offers for California consumers who sign up to receive our marketing emails or join our loyalty program. Participation in our financial incentives is voluntary.

Changes to our Supplemental Notice. We reserve the right to amend this Supplemental Notice at our discretion and at any time. When we make material changes to this Supplemental Notice, we will notify you by posting an updated Supplemental Notice on our website and listing the effective date of such updates.

Privacy Notice for Nevada Residents

Effective: January 1, 2023

This Privacy Notice for Nevada Residents adds to the information contained in the ExcelENT Global Privacy Policy, and applies only to Nevada residents (“You,” “your” or “consumer”).

Personal Information Collection and Purposes of Use

We collect certain personal information of Nevada consumers through our Internet websites or other online service. This information includes one or more of the following elements of personally identifiable information:

A first and last name.
A home or other physical address that includes the name of a street and the name of a city or town.
An electronic mail address.
A telephone number.
A Social Security Number.
An identifier that allows a specific person to be contacted either physically or online.
Any other information concerning a person collected from the person through the Internet website or online service of the operator, and maintained by the operator in combination with an identifier in a form that makes the information personally identifiable.

We collect this personal information to respond to your inquiries and to fulfill your requests; to send you important information regarding our relationship; for audits and compliance verification; for fraud or crime prevention; to facilitate the development of new products and services; to enhance, improve or modify our website; for data analysis on usage trends; to determine the effectiveness of our promotional campaigns; and to better understand and personalize our interactions with you.

Your Privacy Rights

Right to access and/or correct your personal information, or opt out of sale of personal information. If you would like to review, correct, or update your personal information, you or your authorized representative may contact us via 919-314-2891. We will respond to your verified request as soon as reasonably practicable, but no later than sixty (60) days after receipt. If circumstances cause any delay in our response, you will be promptly notified and provided a date for our response.

We generally do not disclose or share personal information for profit. Under Nevada law, you have the right to direct us to not sell or license your personal information to third parties. To exercise this right, if applicable, you or your authorized representative may contact us via 919-314-2891.